Marketing

Introduction

The University of New Haven College of Business offers a bachelor of science degree in marketing that examines the impact of e-commerce on the competitive strategies, development processes, consumer research, and distribution channels that form the basis of traditional study of marketing as a discipline.

Unique Features

• In addition to the UNH core curriculum, candidates for the bachelor's degree in marketing complete the basic curriculum that includes accounting, communication, business law, economics, finance, management, marketing, business math, and statistics.
• Marketing majors complete five additional upper-level marketing courses that include marketing research, consumer behavior, and e-commerce, plus at least two related elective courses.
• Electives may include e-commerce consumer applications, advertising, international marketing, or introduction to multimedia.